My educational background is more on the technical side, thus when it comes to marketing and business matters, I am very much a newbie. I would sometimes consider taking up further studies on business management but this is just wishful thinking. Our family has been into different types of businesses and I was thinking that […]
Most of the big business names nowadays just make me wonder how they made it to the top, how their products became household names and being popular with the crowd. There are just some brands that easily stick with the public’s consciousness compared to the rest. One reason behind a successful brand would always be […]
Let’s face it: if you have a product to sell, traditional means of advertising will not get you nearly as far as it used to. With the majority of young adults in America using the internet to replace TV, radio, newspaper, and magazines, online advertising is the best way to alert the public to your […]
As one’s business grows, the importance of being updated with trends in technology becomes more valuable with time. Sometimes upgrading old equipment even costs more in the long run than buying a brand new replacement especially with electronic equipment and computers. Repair and maintenance of such equipment can actually cost more. Some older equipment also […]
The blogosphere is not just a venue for sharing ideas, rants and raves, it has also become a place where bloggers get to be entrepreneurs and put forth their small businesses online. The idea of an e-commerce solution to expand the business market globally used to be intimidating to SME’s. Thankfully there are now e-commerce […]
No aggressive marketing strategy beats that of a satisfied customer. They market your products and services faster than the speed of light. That may be an exaggeration but word-of-mouth marketing reaches others in a more convincing way. Why so? The rants and raves of a family member or friend tend to be more believable than […]
When it comes to buying new stuff especially gadgets – cell phones, digital cameras, etc., I make sure I do a lot of research before deciding which is which. First is to visit the shops and scan the display shelves for some potential candidates (leading to the item that I would eventually buy). I bring […]