Customer satisfaction is always a big factor in the success or failure of a business. A friend shared her experience when she and her hubby dined at a well-known hotel. She described how they were badly treated by the hotel staff and vowed never to go back to that hotel again. She didn’t mention the […]
I was recently at a mall and noticed a large scale model of a seaside subdivision showcased on the aisle. Lots are for sale, and I saw real estate agents busy discussing with prospects, answering their queries about available lots and prices, community amenities, and other details. Selling real estate properties is not that easy, […]
Most of the big business names nowadays just make me wonder how they made it to the top, how their products became household names and being popular with the crowd. There are just some brands that easily stick with the public’s consciousness compared to the rest. One reason behind a successful brand would always be […]
No aggressive marketing strategy beats that of a satisfied customer. They market your products and services faster than the speed of light. That may be an exaggeration but word-of-mouth marketing reaches others in a more convincing way. Why so? The rants and raves of a family member or friend tend to be more believable than […]